Owen Frager, the Chief Innovation Officer from the Frager Creative Group, one of the nation’s first virtual marketing communications companies serving Fortune 500 manufacturers, has lately composed an interesting article concerning the 7 step recipe for marketing good results. In it, he describes how there’s a great deal more to interactive electronic marketing than eye-catching banner ads, low cost packages, and intelligent domain names.
In accordance to Owen Frager, “Marketing provides character and differentiates for advantage. Marketing produces relationships with customers that go deeper than something you sell or make. And of course, social marketing facilitates those relationships and drives phrase of mouth.”
Mr. Owen Frager states that “2012 will be the year to get noticed in a me-too online globe.”
I’m paraphrasing right here, but as I recall, here is Owen Frager‘s seven stage recipe for marketing good results within the twenty-first century:
One. People don’t buy brands. They join brands.
Two. What is currently relevant is continually altering.
Three. You are able to marketplace to 1 and all.
Four. You can change to become what your customers need.
Five. Connecting people to every other connects them for you.
Six. Money can be made without promoting something.
Seven. Electronic is how it all happens.
a. Cross-promotion that shares costs and extends budgets.
b. Redirection of marketing bucks to collaborative efforts that raise awareness and revenue.
c. Suggestions as themes, products, promotional vehicles, and monetized sources.
In accordance to Owen Frager, “remember, the new design is collaboration, not competitors.” Marketing in the 21st Century is not necessarily all about competition, it is much more about collaboration, and even social media marketing around the web today is about collaborating with your customers and potential clients, and not necessarily about your competition.
Marketing provides character and differentiates for benefit. Marketing creates relationships with clients that go deeper than anything you sell or make. And naturally, social marketing, however to become mastered by most, facilitates those relationships and drives phrase of mouth.
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